What is the recommended response to media inquiries that should be directed to senior management or PR Department?

The recommended response to media inquiries that should be directed to senior management or the Public Relations Department is to refer them specifically to the Public Relations contact. This is important because public relations teams are trained to handle media questions, craft appropriate messaging, and ensure that the information released is consistent and aligns with the organization’s communication strategy. By providing the appropriate channel for inquiries, you ensure that the media receives accurate and well-considered responses, which helps maintain the organization's reputation and protects sensitive information.

Other responses do not clearly direct media inquiries to the relevant authority. Simply asking the media to hold for further information or stating that you are unable to assist does not provide the necessary guidance. Referring to the website may not offer immediate help for specific questions, and it does not directly connect the media to knowledgeable representatives who can address their inquiries effectively.